The Jon Venture

By Jon Venture

Just in time for the madness of Madden 10, which launches on August 18th, the rumors are flying abound that Sony’s Playstation 3 will finally receive its long awaited price cut. As reported by IndustryGamers, according to analyst Arvind Bhatia of the investment firm Stern Agee, Sony plans a 100 USD price cut for the PS3 in mid-August.

“Industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden (8/18) and the start of the back to school shopping season. This will naturally be a positive for the industry,” said Arvind Bhatia, adding “The industry is alive and well. While software sales for the first half of 2009 are expected to be down mid-single-digits, we believe the second half, in contrast, will likely be up 10% to 15% driven by a robust lineup, easier comparisons, and potential price cut(s).”

This means that everyone who did not cave in last holiday season and pick up a PS3 will potentially be rewarded with a well deserved discount. If the rumors are true, no longer will you have to settle for old PS2 games from the used bin at your local game emporium. Soon you too will be able to experience the golden wonderment that is Little Big Planet, Infamous, and that magical blu-rayplayer you have held out on for so long. Welcome to the seventh generation of gaming, bargain shoppers. It’s about time…